DISCOVER DELACRE
Delacre is the perfect accompaniment to a festive meal or a cup of coffee. The famous Belgian biscuit brand Delacre owes its reputation to its abundant range of delicious biscuits and constant innovation. Delacre, enjoy a moment of happiness every day!
MISSION & VISION
With its know-how and quality recognised by all, Delacre has been developing original, aesthetic, gourmet biscuit recipes with inimitable tastes since 1891... Cigarettes Russes, Biarritz, Marquisettes: real icons, biscuits that are as beautiful as they are tasty, so that every day young and old gourmets can enjoy the pleasures of life.
The variety of flavours, textures and shapes of Delacre biscuits means there's a biscuit for everyone!
OUR HISTORY
DISCOVER THE FABULOUS HISTORY OF DELACRE THROUGHOUT THE CENTURIES: OVER 125 YEARS OF PASSION FOR CREATING DELICIOUS BISCUITS THAT DELIGHTS BOTH KIDS AND ADULTS.
Charles Delacre, a pharmacist by training, set up his dispensary near the Palais Royal in Brussels. At the time, chocolate was mainly prescribed as a tonic or medicine. However, as chocolate was increasingly regarded as a sweet, Charles Delacre decided to open a chocolate shop near the Grand-Place in Brussels. The success of the shop was immediate.
Charles Delacre made a name for himself on many occasions with members of the Belgian royal family. In 1879, he was awarded the title of "Court Supplier". This prestigious title can be seen on Delacre's current packaging.
Soon, however, the workshops and facilities of the small factory in Ixelles could no longer keep pace with the ever-increasing sales. To remedy the situation, Charles decided to build a new chocolate factory in Vilvoorde in 1880.
Delacre began making biscuits in order to diversify its activities. The first biscuit was marketed in 1891 under the name 'Pacha Delacre'. The range was extended and special actions and advertising campaigns were organised to promote the Delacre icons.
Charles Delacre hands over management of the company to his son Pierre. The troubles of the war suddenly disrupted the company's activities. The occupation from 1914 to 1918 forced the biscuit factory to reduce its activity for the first time.
At the end of the war, Delacre decided to focus exclusively on the creation of very high quality refined biscuits. New biscuits were created using fine proportions and quality natural products. Extremely fine biscuits such as 'Cigarettes Russes', 'Suprêmes Sablés' and 'Biarritz' were created during this period.
The success of these refined biscuits was immediate, enabling Delacre to conquer the international market. Once the European market had been conquered (Delacre biscuits are distributed in most European countries), Delacre was also able to cross the oceans and establish a long-term presence in North America.
Delacre modernises its image while remaining true to its heritage, values and consumers. Delacre Biscuits wanted to give the brand a warmer, more modern image. The notions of pleasure and indulgence, as well as biscuit-making expertise, are at the heart of this new visual identity.
Delacre launches its Etoile range. A festive and exclusive range ideal for Christmas and Easter. Etoile offers you both the iconic Delacre biscuits and refined seasonal biscuits with original tastes.
Delacre united with Kelsen Group, another CTH Invest acquisition, to form the Fine Biscuits Company Group.
Delacre launches La Biscuiterie. The result of Delacre's expertise, La Biscuiterie offers a wide range of irresistibly delicious biscuits. Refined biscuit creations, inspired by the French pastry-making tradition and combined with inimitable Belgian chocolate, to give you pleasure every day!
Today, Delacre biscuits are produced in three factories. A true multinational, the Delacre brand is now distributed in over 30 countries!
